Ellie Norton's profile| Property Management | Resident Retention

Collecting some supporting data and would love your support for this poll. Do you receive a cell phone allowance?

Yes

4 people vote this.
No

4 people vote this.
No, I am provided a company owned device to use.

1 people vote this.

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Megan Goodmundson $50 stipend/m

Guest Insider In a day and age where everyone has unlimited data and most companies have app based systems and phone apps I don’t see it is a need for reimbursements…IMO…

Guest Insider $65/mo

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What is your expectation of % of leads/prospects that will convert to traffic? ie: if you have 150 leads/prospects how many would you expect to convert to walk-in traffic/virtual tour/visit? I understand there can always be tons of variables, I'm just trying set a standard KPI. For those of you that...

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Guest Insider And I don’t think a one size fits all closing ratio works. It’s per property and business plan. Some sites have a lot of fraud based on market. Some markets are hotter than others. Some owners run their sites in tip top condition some want to skimp.

Stacey Pichette It depends on your market and property type but ideally 50% of initial contacts will convert to walk in traffic. 10% will lease without visiting (these prospects are driven by price/promotion only) and 40% will be “lost”. From there, 80% of your tours will apply and 50% of applicants will become residents. We use Knock and I honestly love the analytics! Keeping the dashboard open to maintain the 100% “engagement score” is key. Follow up is essential and I like to mix it up with calls, texts, and emails. I also personalize all of my responses because (to me) it’s really easy to recognize autogenerated emails. I actually secret shopped our comps last month and received the same “thanks for visiting” email from all of them. All sent via Knock and the only differences were the community and employee’s name.

Guest Insider We focus on closing ratio for leasing agents, they should be able to close 35%-40% of actual qualified traffic.

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Friends, are any of you using Knock and Elise AI? How are you handling lead owner? We've just added Elise AI and we're getting a bit stuck here. We typically would change the name as soon as the agent starts working with them, but then that eliminates Elise continuing to also follow-up. Would love your guidance.

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Brenda Sherrill Meet Elise handles all email leads. The only time we take over is if she assigns to the property for a question she can’t answer. For the majority, we just keep the lead. We get very few. You could always answer the question and then reassign back to Meet Elise.

Sarah Fehr I found the platform to be too bulky considering we use knock. It seems redundant which harkens to your point.

Guest Insider Leave it in EliseAI and let her do her thing. If there’s a point that a human needs to step in, then switch ownership. When someone schedules appt and tours, switch ownership to a human. On-site associates build relationships in person, they should take over post visit follow up from AI

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Ellie Norton

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